BrightBeam

Client Spotlight

Wise Money

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The Client: Wise Money

Wise Money is a financial planning company based in Boise, Idaho, serving a national clientele. Specializing in unique wealth management and tax reduction strategies, the firm has established itself as a leader in the financial planning industry.

The company’s founder, with over 20 years of experience, has become the cornerstone of the brand’s identity, offering personalized financial advice and a distinctive approach to managing wealth.

Our Strategy:

Google PPC Ads

Website Design

Logo & Branding

Key Results:

Leads

5X Increase in Contacts

Secured an average of 38.5 new high-quality leads per month through Google Ads, totaling 231 over a six-month period.

Interest

Boost in Quality Apps

Client dramatically increased the number of phone appointments with qualified, potential customers.

Revenue

$1.4 Million Additional

The business was able to generate and additional $1.4 million in total revenue, directly linked to our strategic marketing efforts.

Profit

Improved Results

There was a significant boost to profit and success for the business and their ability to serve clients from our services.

Challenge:

Expanding Wise Money's Market Reach

Wise Money faced the challenge of a limited digital presence, relying primarily on a YouTube channel for lead generation. Their existing website was a simple one-page design that failed to capture potential leads effectively. The company aimed to broaden its reach, enhance its digital footprint, and increase high-value client interactions.

Solution:

Branding and Web Development

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Adopted a striking black and orange color scheme and designed a logo that resonated with the client’s vision.

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Built a comprehensive website with a focus on user engagement, featuring the founder’s image to personalize the brand.

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Developed landing pages based on the client’s YouTube content and books, ensuring a seamless transition from video to web.

Content Creation and Lead Magnets

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Produced detailed guides on leveraging life insurance for wealth building and real estate investment, presented in a visually appealing format.
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Curated educational courses from the client’s YouTube videos and integrated his published books to provide a rich learning experience.

Targeted Advertising

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Launched a Google Ads campaign aimed at affluent individuals across the United States, focusing on niche financial planning services.

CRM and Email Marketing

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Implemented Keap CRM to manage leads, automate email campaigns, and monitor sales activities.
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Developed a five-email sequence to introduce the founder’s story, highlight key moments, and showcase the benefits of the firm’s services.
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Established a daily email campaign to maintain engagement, featuring updates on the founder’s activities and insights.

Wise Money Website Gallery:

Enhanced Lead Generation

For Wise Money, we revolutionized lead generation by creating comprehensive educational guides and a user-friendly toolkit. 

This strategic approach not only educated potential clients about financial planning but also positioned Wise Money as an authority in the niche financial sector.

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Development of In-Depth Guides: Crafted detailed guides on topics like “Leveraging Life Insurance” and “Life Insurance for Real Estate Investors,” providing valuable insights to potential clients.
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Creation of a Comprehensive Toolkit: Assembled a toolkit featuring the client’s educational videos, written materials, and books, offering a one-stop resource for financial planning education.
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Increased Engagement and Trust: The educational content enhanced client engagement, establishing Wise Money as a trusted advisor in financial planning.

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Quality Lead Generation: The guides and toolkit attracted high-quality leads, interested in the client’s unique financial strategies and services.
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Continuous Content Expansion: Regularly updated the toolkit with fresh content, keeping it relevant and maintaining ongoing interest among potential clients.
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Google Ads Management

For Wise Money, our focused Google Ads campaign played a pivotal role in driving high-quality leads. By strategically targeting keywords related to the client’s niche in financial planning, we were able to attract a more refined audience, significantly increasing the number of potential high net worth clients.

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Strategic Keyword Targeting: Concentrated on niche-specific keywords like ‘infinite banking’ and ‘leveraging life insurance’ to attract a relevant audience.
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High-Quality Lead Generation: The targeted approach resulted in a substantial increase in leads, particularly from high-income demographics, crucial for the client’s business model.
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Cost-Effective Campaigns: Despite a focus on high-value leads, maintained cost-effectiveness in the campaigns, balancing lead quality with budget considerations.
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Continuous Optimization: Regularly refined the ad campaigns based on performance data, ensuring ongoing improvement and effectiveness.
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Direct Impact on Revenue: The Google Ads strategy directly contributed to a significant increase in the client’s business, evidenced by the substantial growth in high net worth client engagements.

Quantifiable Success:

Our strategic approach is yielding remarkable results for Wise Money:

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Secured an average of 38.5 new high-quality leads per month through Google Ads, totaling 231 over a six-month period, in addition to the client’s ongoing lead generation efforts.
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Achieved a significant increase in organic traffic, with a rise from 200 visitors to 1,149 over the last six months.
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Facilitated an increase in new high-value client meetings per month, contributing to a substantial increase in potential.

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Generated an additional $1.4 million in business revenue, directly linked to the new leads and strategic marketing efforts.

Future Outlook for Wise Money:

Wise Money plans to continue its growth trajectory by:

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Diversifying its advertising efforts across Google and social media platforms.
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Adding SEO services to help improve customer cost per conversion and web presence.

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Developing and marketing a comprehensive video course based on the founder’s background and expertise.
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Promoting the founder’s speaking engagements to enhance brand visibility.
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Refining the website and content strategies to further improve conversion rates and client education.

Take The Next Step With BrightBeam

Inspired by Wise Money’s transformative journey? Your business could be next. Envision the growth and success Brightbeam can bring with our targeted digital marketing strategies and custom web design services. We don’t just amplify your online presence; we turn it into a powerhouse of customer conversion.


Unleash your business’s full potential. Connect with Brightbeam today, and let’s lay the groundwork for your success.