BrightBeam
Client Spotlight
Experience Center
The Client: Experience Center
From the outset, Brightbeam was instrumental in shaping Experience’s brand identity. We crafted a logo and color scheme that conveyed trust and professionalism, aligning with the center’s mission to offer a hope for those battling addiction.
Services:
Search Engine Optimization
Website Design
Logo & Branding
Key Results:
Search
Top 1-3 Results
From being unranked, Experience moved to the top 1-3 positions for multiple, high-profit keywords.
Leads
90+ Monthly Contacts
The website and SEO efforts culminated 3x monthly leads, from 30/month to 90+/month and a massive boost in sales.
Sales
5X Annual Revenue
Dramatic increase in customers and a surge in revenue from 250k annual revenue to over 1.2m+ in annual revenue.
Profit
6x Annual Profit
The business net income rose to from $100k per year to $650k per year, reduced costs per customer, and improved margins.
Challenge:
Establishing a Trustworthy Brand and Online Presence
Experience faced the challenge of entering a market with a fresh perspective on addiction treatment. They needed to establish a brand that resonated with their audience, communicated their unique selling propositions effectively, and built a strong online presence to reach potential patients.
Their goals were clear: to differentiate themselves with a relatable and medical tone, to become a trusted authority in addiction treatment, and to streamline patient intake and management processes to maximize their capacity and care quality.
Solution:
A Comprehensive Digital Strategy by Brightbeam
Branding and Logo Design: We developed a brand identity and logo design that reflected Experience’s values and appealed to their target demographic, ensuring instant recognition and a sense of reliability.
Website Design: Our team created a visually stunning and informative website design, which became the most professional-looking site in the market. It featured: A clinic gallery, educational content, intuitive application process, and multiple customer action options.
Analytics and Reports: With customized analytics and reports, we were able to show the client what was working well, and what wasn’t, and continue to build towards our goal of growing revenue and web presence.
Experience Center Website Gallery:
Search Engine Optimization
Our search engine optimization services focused on primary keywords and educational content that ranked well.
Quantifiable Success:
Business Growth: Experience saw a dramatic increase in patients, averaging 12-18 per month, and a surge in revenue to approximately $250k monthly and $1.2 million annually.
Net Income: The business net income rose to $650k per year from reduced overall cost per customer and improved profit margins, underlining the financial success of our marketing initiatives.