BrightBeam
Client Spotlight
Oakmont Homes
The Client: Oakmont Homes
Oakmont Homes is a residential construction company based in Boise, Idaho, specializing in building high-quality, custom homes. They pride themselves on delivering exceptional craftsmanship and personalized experiences to their clients.
Despite their commitment to quality, Oakmont Homes struggled with a limited online presence. They had a basic one-page website that failed to capture the essence of their brand or the breadth of their services.
Recognizing the potential for growth, they sought to elevate their business by enhancing their digital footprint and reaching more customers interested in custom build jobs.
Despite their commitment to quality, Oakmont Homes struggled with a limited online presence. They had a basic one-page website that failed to capture the essence of their brand or the breadth of their services.
Recognizing the potential for growth, they sought to elevate their business by enhancing their digital footprint and reaching more customers interested in custom build jobs.
Our Strategy:
Search Engine Optimization
Google PPC Ads
Website & Logo
Key Results:
Search
32X Web Traffic
Organic traffic saw a 32x increase, with total visitors per year skyrocketing from around 200 to approximately 8,000.
Leads
129X Lead Flow
The total number of leads soared from about 10 per year to 1,297, which substantially increased customer growth.
Revenue
13.2 Million in Revenue
Over the past 12 months, our efforts have contributed to a $13.2 million increase in revenue from custom home sales.
Profit
Increased Profit
Not only did our efforts increase profitability, they have likely kept the company in business through a tough market.
Challenge:
Expanding Oakmont's Market Reach
When Oakmont Homes approached us, their primary challenge was a lackluster online presence that didn’t do justice to the quality of their work. Their existing website was underperforming, with a design that failed to showcase their portfolio of pre-built and custom homes effectively.
They were also missing out on potential business due to the absence of a Google My Business listing and a domain that didn’t represent their brand well.
Oakmont’s goal was clear: they wanted to attract more custom build jobs, which offered them greater security, especially in uncertain market conditions. They aimed to establish a robust online presence that would not only reflect their brand’s quality but also serve as a lead generation tool to secure more high-value custom home projects.
With these challenges and goals laid out, we were ready to craft a solution tailored to Oakmont Homes’ needs.
They were also missing out on potential business due to the absence of a Google My Business listing and a domain that didn’t represent their brand well.
Oakmont’s goal was clear: they wanted to attract more custom build jobs, which offered them greater security, especially in uncertain market conditions. They aimed to establish a robust online presence that would not only reflect their brand’s quality but also serve as a lead generation tool to secure more high-value custom home projects.
With these challenges and goals laid out, we were ready to craft a solution tailored to Oakmont Homes’ needs.
Solution:
Building a Strong Online Foundation for Oakmont Homes
To address Oakmont Homes’ challenges and meet their goals, we recommended a multi-faceted approach that included website design, enhanced lead generation, Google Ads management, and a focus on local, Boise search engine optimization.
Here’s how we tackled each area:
Website Design
We offered a comprehensive web design service for Oakmont Homes, focusing on aesthetics and functionality.
The new site featured:
A visually appealing gallery to showcase past and available homes, highlighting the quality of Oakmont’s work.
A user-friendly database with WordPress dashboard functionality for easy management of new homes, floor plans, and community listings.
Advanced sorting options allowing users to filter homes by various features such as bedrooms, bathrooms, square footage, and location.
Standard pages like ‘About Us’ and ‘Contact Us’, as well as individual city pages designed to serve as landing pages for targeted local marketing.
Oakmont Homes Website Gallery:
Enhanced Lead Generation
To improve conversions, we introduced intermediate steps in the customer journey:
An “Oakmont Pricing Guide” provided potential clients with pricing, options, and answers to common questions.
All floor plans were also made available in a comprehensive guide upon sign-up, adding value and encouraging lead generation.
Google Ads Management
Our strategy with Google Ad PPC campaigns was to initiate a robust campaign that would quickly drive high-quality leads to Oakmont Homes.
The primary goals were:
To attract a steady stream of potential customers to the website, increasing the likelihood of sales.
To focus on the number of conversions, ensuring that each lead had a strong potential to turn into a lucrative custom build job.
To optimize the campaigns continuously, aiming for a cost-effective approach that maximized ROI, regardless of the specific cost per lead.
The emphasis was on quality and profitability of leads rather than the cost, with the understanding that a higher-value project justifies a higher acquisition cost.
Boise Search Engine Optimization
Our local, Boise SEO strategy was twofold:
Targeted Keyword Strategy: For the Experience Clinic, we developed a national SEO campaign centered around specific keywords related to addiction treatment and recovery, ensuring high visibility across various regions.
Content creation focused on authority-building and keyword optimization to improve organic search rankings.
Our goal was to drive traffic to the website and help the website and the Google My Business listing rank higher for more visibility when customers searched for keywords related to their business.
Results and Benefits:
Our strategic approach yielded remarkable results for Oakmont Homes:
Website Design & User Experience: The new website, with its intuitive design and robust functionality, now effectively showcases Oakmont’s portfolio of homes, leading to an enhanced user experience and increased engagement.
Enhanced Lead Generation: By introducing intermediate steps like the “Oakmont Pricing Guide” and exclusive floor plan access, we saw a staggering 641% increase in conversions, jumping from 175 to 1,297 in just one year.
Google Ads Management: Our targeted Google Ads campaign was a resounding success, generating 225 conversions and optimizing the cost per conversion to a more profitable figure.
SEO Impact: A focused SEO strategy propelled Oakmont Homes to the #2 spot after the map pack for their primary keyword and #4 within the map pack search rankings, driving a significant increase in organic and direct traffic.
Analytics and Reporting: Data-driven insights allowed us to pivot marketing strategies effectively, abandoning underperforming channels like Facebook ads and enhancing lead generation tactics.
CRM and Email Automation: The implementation of CRM and automated email sequences streamlined the customer journey, nurturing leads with personalized communication and increasing the potential for conversions.
Integration & Automation: By connecting various systems and setting up call tracking, we provided Oakmont with a seamless lead management process, enhancing their internal workflow and customer service capabilities.
Quantifiable Success:
Revenue Growth: Over the past 12 months, our efforts have contributed to a $13.2 million increase in revenue from custom home sales.
Profit Increase: Net income for the business rose substantially, reflecting the efficiency and effectiveness of our marketing strategies. This increase in business has likely kept the company afloat through a down market.
Traffic Enhancement: Organic traffic saw a 32% increase, with total visitors per year skyrocketing from around 200 to approximately 8,000.
Lead Generation: The total number of leads soared from about 10 per year to 1,297. A 129x increase in total leads.
Our partnership with Oakmont Homes has not only been a testament to our capabilities but also a fulfilling journey of mutual growth and success.
Future Outlook for Oakmont Homes:
As Oakmont Homes continues to establish its presence in the Boise area, the future looks exceptionally bright. Building on the solid foundation of a strong digital presence and a robust lead generation system, we anticipate further growth and market penetration.
Our ongoing strategies will focus on:
Broaden online presence, tapping into new digital channels.
Improve website functionality and expand user interface options.
Employ advanced SEO to climb higher in search rankings.
Enrich content with articles on high authority topics.
Continue to track effectiveness of new and existing approaches with detailed marketing analytics.
Personalize lead nurturing to keep prospects engaged.
Strengthen local community ties for enhanced brand recognition.
Consider geographic expansion, leveraging the brand’s strong reputation.
By continuing to innovate and adapt to the changing market, Oakmont Homes is poised to not only meet but exceed its growth targets, ensuring long-term success and stability.
Take The Next Step With BrightBeam
Inspired by Oakmont Homes’ success story? It’s your turn now. Imagine what Brightbeam can do for your business with our comprehensive digital marketing strategies and custom web design solutions. We’re not just about creating a strong online presence; we’re about crafting a presence that converts visitors into loyal customers.
Don’t let your business’s potential go untapped. Contact Brightbeam today, and let’s start building your success story. With our expertise and your vision, there’s no limit to what we can achieve together.
Don’t let your business’s potential go untapped. Contact Brightbeam today, and let’s start building your success story. With our expertise and your vision, there’s no limit to what we can achieve together.