Boise SEO (Search Engine Optimization)
Dominate Google Search and Google Maps
Boise SEO Services From Brightbeam
At Brightbeam, we are passionate about Boise SEO and helping our client’s move their business to the top of Google Search. Our search engine optimize services work to do just that–help your business get more traffic and sales when customers search for your services online. For local businesses, about 50% of customers will contact you directly from your Google Maps listing, also called your Google My Business (GMB) profile, without even visiting your website. That’s crazy! The other 50% will end up visiting your website before making the decision to take action: typically making a phone call or filling out a form. That’s why both of these focus areas are vital for growing your business in Boise. One without the other just isn’t going to cut it in the long run. You have to dominate both of them to really secure yourself against the competition in the Treasure Valley.
So how do we do it? Well, SEO is an interesting mix of technical work and building what Google calls your E-A-T: Expertise, Authority, and Trust. On the technical side, we work to make sure your GMB Profile and your website are optimized correctly. This means the target keywords, pages, and the overall organization is correct and working properly. Then, we spend time building your E-A-T. There are multiple ways to do this, but some of the more common methods that we use are things like posting content, adding service pages, getting reviews, responding to customers, adding photos, managing local citations, and building links to your website. We use a ton of analytics and reporting on our end to see what is working, and what isn’t, and adjust. Google is an ever-changing-super-computer, so SEO is about adapting, and by building your E-A-T you can outrank the competition.
- Website Optimization
- Google Maps Listing
- White-Hat Only
- Schema Mark Up
- Authority Content
- Customer Reviews
- Image Optimization
- GMB Posts
- Analytics & Tracking
- Link Building
Google Maps Optimization
Website & Service Optimization
Expertise, Trust, & Authority
Google uses an expertise, trust, and authority score to determine where your business will rank in various searches. By sending the right signals, we can improve where we rank when customers search for services we offer.
Success Story: Oakmont Homes
We helped Oakmont grow their web traffic, leads, and revenue in a big way, and our Boise SEO services played a big part.
Keyword Research & Targeting
Analytics & Reporting for Boise SEO
Find More Customers With Brightbeam Boise SEO
Boise SEO FAQ:
SEO (Search Engine Optimization) is a critical strategy for attracting more customers through search engine searches. As people increasingly avoid clicking on Google Ads, SEO allows your business to rank higher than competitors for key searches. While it may take longer to see results compared to other strategies, effective SEO can significantly boost your online presence. However, improper or low-quality SEO can be detrimental, making it essential to work with a professional who understands the nuances of SEO. Brightbeam's expertise in this area ensures that your business effectively leverages SEO for long-term success.
- Local SEO: Our local SEO strategy focuses on both your website and your Google My Business profile. We maintain a balance between these two, ensuring each supports the other. This approach includes organizing both platforms for clarity to Google, posting regularly to GMB, managing local citations, and ensuring consistency in business listings.
- National SEO: Contrasting with local SEO, our national SEO services are content-heavy. We aim to draw traffic from national searches and convert them into clients, which in turn improves rankings in more challenging searches. While organization and on-page metrics are vital, content creation is the cornerstone of national SEO.
We optimize your Google My Business listing through a combination of detailed, keyword-rich descriptions, regular postings and updates, creating offers, and ensuring accuracy in your business's details. Additionally, we align your GMB information with other name, address, and phone listing sites, as GMB uses this data to validate the accuracy of your business information.
We manage local citations by tracking and continually updating information across hundreds of local citation sites. This ensures that your business's information is accurate and up-to-date, enhancing your local SEO performance.
Our clients have experienced significant increases in website traffic, going from a few dozen to hundreds or even thousands of visits that convert into customers. Our focus is on tailoring SEO strategies to your specific market needs, aiming not just for clicks but for tangible business growth and client acquisition.